Brand authority
What the rest of the internet says about you. Engines lean on third-party sources more than your own site, especially for trust and pricing questions. This is the slower lever in the loop because the fix is mostly outside your control.
The six axes
| Axis | What we measure |
|---|---|
| Wikipedia | Article exists, stub / thin / full status, section count, reference count, days since last edit |
| Wikidata | Entity exists (with an entity ID), number of other-language wikis pointing to it |
| G2 | Listing exists, review count, listing tier |
| G2 rating | Average rating |
| Press / newsroom | A press or newsroom page is reachable on your own site |
| Subreddit subscribers, mention count, mention tier (none / minimal / some / active) |
A few things to flag because they’re often assumed and we don’t actually measure them:
- No Trustpilot integration today. Trustpilot is sometimes referenced in marketing examples; the diagnostic doesn’t pull from it.
- Press is binary, just “press page exists or doesn’t”. We don’t yet break down outlets, recency, or sentiment.
- Wikidata is binary, just “entity exists with at least one identifier”. Founder, year, HQ, and parent are not parsed from the infobox.
- Reddit has no sentiment classification or volume trend. Mentions are a single point-in-time count.
How the score works
Each axis is weighted and the six are combined into one Brand Authority sub-score from 0 to 100. The section band reads:
- Strong, 75 and up
- Established, 50 to 74
- Building, 25 to 49
- Weak, below 25
This is a weighted sum, not a weakest-link. A complete Wikipedia article won’t fix a missing G2 listing, but a strong G2 score won’t be erased by a thin Wikipedia entry either.
Why this matters
Each engine reads third-party sources differently. The fix list in Recommended roadmap surfaces the per-axis gap as an action with a static low/high impact range so you know which axis to spend on first.
What this means for you
Authority moves slowly. Plan for quarters, not weeks. The actions surfaced from this section include:
- Create or expand the Wikipedia article, including stub-to-full upgrades
- Create a Wikidata entry so engines can disambiguate you
- Set up or strengthen your press / newsroom page
- Engage the subreddits where your buyers post
Each one shows up in Recommended roadmap, prioritized by effort and impact.