Competitive landscape
The diagnostic that ranks every brand mentioned in this scan against yours. Answers: who is AI shortlisting in my category, why does it pick them, and on which types of question do they beat me?
To find it, click Open buyer journey in Diagnose. Share of voice is at the top right of that screen; why AI picks them and where you can win are further down.
Why AI picks them
For up to three of the rivals with the most share of voice, the section shows the words AI uses to describe them. That is the angle you have to counter.
Where you can win
A grid of your rivals against each type of buyer question, built from the answers that name you and a rival together. Each cell shows how often that rival was placed above you: 3/5 means it was placed above you in 3 of the 5 answers that gave you both a position. Question types where you hold are on the left, and the ones where rivals beat you are on the right.
Reports scanned before 4 August 2026 show an older version of this grid. It counts only the answers that did not name you, and shows which rivals AI named instead.
Share of voice
Under Who AI recommends in your category, a list ranks up to seven brands by share of voice, with a bar for each. Your brand is always on the list and is marked You. Read each percentage as: out of every 100 times AI named a brand, how many times it named this one. Each answer counts a brand once, and brand questions, where buyers search your brand by name, are left out.
Share of voice and the AI Presence Score are different. A small player with three sharp positioning wins can outscore a large player whose brand gets mentioned a lot but never as the top answer.
Filters
The bar across the top of the report has filters for product, country, city and AI engine. The share of voice list follows all of them, so you can see who AI names for one product line, in one city, or on one engine. Where you can win does not change with the filters: it always counts the whole scan.
There is no competitor-only switch inside this view. Questions that compare brands head to head carry the Comparisons tag in the question list further down the same screen.
What this means for you
Pick one question type where a rival is placed above you and you should be winning. Open Recommended roadmap and ship the artifact AnswerTrace surfaces against that gap. Re-scan, and the rank movement shows up in Competitor gains.