Competitive landscape
The diagnostic that ranks every brand mentioned in this scan against yours. Answers: who is AI shortlisting in my category, and on which attributes do they win?
The attribute grid
AnswerTrace runs a separate competitive-ranking probe across every engine on your plan. The probe asks each engine to rank the brands in your category on five universal attributes:
- Overall reputation
- Ease of use
- Pricing / value
- Trustworthiness
- Feature breadth
These five are the same across every category we measure, so the grid is comparable between scans, between brands, and between categories. Each cell shows where the engine ranks the competitor on that attribute, aggregated across multiple runs to smooth out single-call noise.
Share of voice
A separate “competitor mentions” table shows one row per competitor, with a share-of-voice bar in each row. Up to eight competitors are listed. Read it as: for every 100 brand mentions across all prompts, how many were each brand.
Share of voice and the AI Presence Score are different. A small player with three sharp positioning wins can outscore a large player whose brand gets mentioned a lot but never as the top answer.
Filters
The whole report has segment and engine filters higher up the page. Use them to narrow Competitive Landscape to a single engine or a single buyer segment when you want to see who wins a specific slice. There isn’t a per-section “competitor-only” toggle inside this view, and head-to-head comparison prompts live in Where you’re losing under the Competitor intent.
What this means for you
Pick one attribute where you should be winning and aren’t. Open Recommended roadmap and ship the artifact AnswerTrace surfaces against that gap. Re-scan, and the rank movement shows up in Competitor gains.