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MonitorOverview
The loop, leg 3 of 3

Monitor and attribute the lift

The third leg of the loop. You diagnosed the gap. You shipped the fix. Now Monitor tells you whether AI picked it up, and Attribution closes the loop from AI mention to website visit.

Re-scan after a fix lands (weekly on Starter and Growth, twice a week on Pro). AnswerTrace compares the new scan to the previous one and shows you exactly what changed.

The Monitor section showing What Improved or Dropped, including Tier 1 events like a new competitor being cited, a ChatGPT score drop, and a citation lost on a specific prompt.

What’s in this section

  1. What improved or dropped, the change feed of every meaningful shift since the last scan
  2. Competitor gains, when a tracked rival picks up a citation, displaces you, or appears for the first time
  3. Attribution, the closed-loop measure that ties AI mentions to website visits (Pro, shipping soon)

The four questions Monitor answers

QuestionWhere to look
Did the fix move my score?What improved or dropped
Did a competitor pull ahead?Competitor gains
Am I climbing the leaderboard?AI rank in category
Did the AI mention turn into a website visit?Attribution

What you do next

If the score moved, lock the fix in and pick the next action from Recommended roadmap. If it did not, the diagnostic might point to a different lever. Open Diagnose your visibility and start the loop again.